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The Simplicity Fashion Forecast for January 1938 was the social media of the past decade. It was given out by one of the 20th century latest retail organisations by the name of S.S. Kresge Company.
If market research was conducted and they were to measure the execution rate of the campaign, how successful do you think it would have been?
My score: 10/10.
It’s mark of authenticity is appealing, and so seventy seven years later this is still relevant. So perfectly old-fashioned!
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